Adobe and TikTok announced today that Adobe Express now includes TikTok’s AI-powered Creative Assistant. The two firms claim the connection would improve content creation and marketing for businesses and artists. Adobe Express free and premium customers may now add Creative Assistant in English.
Creative Assistant in Adobe Express reduces content creation time across platforms. Adobe Express gives artists themes, Adobe Stock video clips, audio, stickers, and a TikTok video maker. Creators may use Adobe Express’s Creative Assistant add-on to access TikTok’s trending hashtag analytics and AI-powered capabilities. The assistant may also compose video screenplays and brainstorm.
The connection lets companies and producers plan and post content to TikTok via Adobe Express.
“The new Creative Assistant add-on in Adobe Express reduces the time, effort, and resources required to work across different platforms for each stage of content ideation, creation, and distribution,” said Adobe VP Marketing Strategy and Communications Stacy Martinet. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, bringing together our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform to help make content that delivers real business value for our customers.”
Install Creative Assistant from Adobe Express’s add-ons section to begin. Say your company wants a Valentine’s Day TikTok to promote a deal. Look through the templates to pick one you like. You may then check trending hashtags to determine what material is most popular and input a prompt into the Assistant for creative ideas.
Request the assistant to “write a script for a Valentine’s Day offer for my plant shop.” 20% off all plants.” A script will be given based on that suggestion to help you build the ad. For instance, the script will offer ad pictures and content.
When ready to publish, ask the assistant for an eye-catching ad caption. Add hashtags and post your ad.
We’re pleased to integrate Creative Assistant into Adobe Express to let companies easily design TikTok-first ads on their favorite platform. “Having the ability to ideate, create, and post within Express allows businesses of all sizes to create for TikTok at scale,” said Sofia Hernadez, TikTok’s Global Head of Marketing.
Last September, TikTok debuted its Creative Assistant to help marketers make films rapidly with AI. Creatives and companies can better develop and distribute content in one location with Adobe Express integration.
Adobe Express now offers TikTok’s AI-powered Creative Assistant.
