A second price hike of this kind occurred within a year, and Spotify has stated that it will be increasing subscription prices for consumers in the United States.
The music streaming company has announced that premium pricing will increase from $10.99 to $11.99 in the month of July. This is a roughly 10% increase from the previous price. We have decided to keep the student plan at $5.99 per month and increase the duo and family plans to $16.99 and $19.99, respectively, representing increases of $2 and $3 dollars.
The price increases come at a time when Spotify looks to be in relatively good condition. The company recently reported a 20% increase in sales, a 14% increase in premium customers, and a record quarterly profit. The new price structure, on the other hand, puts it in a position of superiority to its major competitor, Apple, which, at least for the time being, continues to charge $10.99 and $16.99 for individual and family plans, respectively.
Spotify made a similar announcement in July last year, revealing a swath of price hikes around the world. One of these price hikes was in the United States, where the ad-free individual premium plan increased from $9.99 to $10.99 per month. Furthermore, the duo, family, and student plans all grew.
Spotify has informed its premium users that within the next month, they will begin receiving an email informing them of the price rise. Additionally, the business confirmed to Eltrys that the new premium price is available for new customers as of today; however, it will only apply to current users beginning with their billing date in July.