Following Meta’s implementation of the “Made with AI” label on photographs in May, photographers expressed dissatisfaction with the fact that the social networking firm had been attaching labels to photographs in which they had employed certain fundamental editing tools.
Due to user comments and the general ambiguity surrounding the level of artificial intelligence in a photograph, Meta will change the tag to “AI info” across all of its applications.
According to Meta, the previous version of the tag did not provide users with sufficient clarity to signal that the picture that contains the tag was not definitely developed using artificial intelligence (AI), but rather that it may have used AI-powered tools throughout the editing process. 
Like other companies in the sector, we found that the labels we created based on these indications did not always align with individual expectations and did not always provide sufficient context.” For instance, the business said in an updated blog post that some content with minor AI modifications, like retouching tools, included industry standard indicators labelled ‘Made with AI’. “These instances involve the use of artificial intelligence.”
The company is not altering the technology that detects and classifies artificial intelligence in photographs. Additionally, Meta continues to make use of data derived from technical metadata standards like C2PA and IPTC, which provide information on the use of AI techniques.
Photographers may still receive the new label if they remove objects from their photos using software like Adobe’s Generative AI Fill. Despite this, Meta hopes the new label will help users understand that artificial intelligence doesn’t always produce the tagged picture entirely.
The spokeswoman for Meta, Kate McLaughlin, sent an email to Eltrys in which she said, “‘AI Info’ can encompass content that was made and/or modified with AI. As we work with industry companies to improve the process, we hope this meets expectations.”
The new tag won’t resolve the issue of unnoticed photographs created entirely by artificial intelligence. Furthermore, the new tag does not disclose to consumers the level of editing a picture undergoes using AI-powered editing tools.
To prevent unfairness towards photographers who haven’t altered their editing processes but use generative AI-powered tools for photo touch-ups, Meta and other social networks must establish specific criteria. Alternatively, companies like Adobe should caution photographers about the potential labelling of their images on other platforms when they use specific tools. We should make this clear to them.
