Threads, the popular app from Instagram, is now including live scores for sports games. On Friday, Meta CEO Mark Zuckerberg shared exciting news about Threads testing live scores for NBA games. He also mentioned that the platform has plans to expand its support for other leagues in the future.
The introduction of this new feature coincides with Threads’ ongoing competition with X, a platform that has been offering live sports scores for nearly ten years. With this exciting addition, Threads aims to appeal to users who typically frequent another platform to engage in conversations about live games and stay informed about the most recent updates. Threads enhances the user experience by incorporating live scores. Additionally, users can easily access team-specific conversations and connect with fellow followers.
According to Threads, the new feature will enhance user engagement by facilitating participation in discussions about beloved sports teams. The company highlights the increasing popularity of basketball on the social network, with NBA Threads emerging as one of the most active sports communities on the app. The concept behind the new feature is to establish Threads as the hub for discussions about sports, as stated by the company. 
After a game, you can easily find the start time by searching for it on threads within a day. While the game is in progress, you have the option to search for it and stay updated on the current score. Once a game is over, you have the option to look it up and find out the final score.
Introducing live scores is just one of the many ways Threads is expanding its platform to compete with X. Earlier this week, Threads unveiled its new “trending now” feature to all users in the U.S. The introduction of trending topics aligns Threads more closely with X, enabling users to discover current discussions happening on the social network.
