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The storytelling site Wattpad reorganizes and reduces 10% of its workers.

Wattpad, owned by Naver’s Webtoon Entertainment and located in Toronto, cut off 20 employees, or 10% of its employment, according to a spokeswoman.

The spokesman informed Eltrys that the company restructured many teams and currently has 200 people.

According to a source, the move is part of the firm’s restructuring strategy to save expenses as its LA-based parent company prepares for an IPO in the U.S. in 2025. Wattpad in Toronto, Naver Webtoon in Seoul, and Line Digital Frontier in Tokyo are Webtoon Entertainment storytelling businesses.

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This is the company’s second layoff. In March 2023, Wattpad fired 42 of its 267 employees, or 15%.

Local media, including The Korea Economic Daily, stated that 30 employees, or 15% of the staff, were eliminated this week.

Wattpad Originals, a freemium model established last October, lets writers conceal chapters behind a paywall and lets readers try before they buy. The firm just introduced “Premium Picks,” which provides Premium and Premium+ customers with five free Wattpad Originals every month.

To integrate Wattpad into its publishing division, Naver bought the 2006-founded storytelling platform for $600 million in 2021.

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