YouTube is allowing users to “remix” music videos in their shorts to compete with TikTok. YouTube should use its massive archive of official music videos to achieve its short-form video goals, because TikTok doesn’t.
This is noteworthy since Universal Music Group removed their song library from TikTok a few weeks ago, preventing users from adding Taylor Swift, Billie Eilish, and Ariana Grande to their videos.
YouTube shorts makers may alter music videos using four tools. The “Collaborate” feature displays the music video alongside your video. The program enables you to produce a short where you dance to a music video as it plays alongside your video.
The “Green Screen” function enables you to utilize the music video as your short’s backdrop. This format suits response videos. Many submit videos of themselves responding to a new music video for the first time, and this format makes it simpler. The “cut” and “sound” tools enable producers to add a five-second music video clip or only the sound to their short.
Tap the “Remix” button on the music video you want to remix into a short and pick one of the four tools to begin. YouTube states that certain artists or music labels may not allow short film makers to remix their films.
“On YouTube, you can watch the music video on repeat, check out other shorts that have been created from the same song by fellow fans, discover deep catalog cuts from your favorite artists, and relive those moments by remixing them as your own,” wrote YouTube senior director of product management Sarah Ali in a blog post. “All of that can happen in one place and only on YouTube.”
Ali claims that Shorts has an edge over TikTok and Meta’s Reels since it offers a feature others don’t.
YouTube Shorts has reached 70 billion daily views, as Google announced a few months ago. In February 2023, the firm announced 50 billion daily views. Shorts have fewer daily views than reels, but robust growth. Meta announced in October that Reels had 140 billion daily views on both social networks.
YouTube Shorts continues to vie with TikTok, the most popular short-form video platform.
YouTube now allows music videos in Shorts.
