SeatGeek is adding a tool that recommends the best price, automatic tags that list extra perks (like padded cushions or exclusive club access), and the ability to list tickets to multiple events at once to simplify the ticket-selling experience for resellers.
The newest SeatGeek offering, “Next Fan Up,” provides sports and music fans access to venue, organization, and licensed seller capabilities.
Events like the next MLB season, NFL, NBA, NHL, MLS, NASCAR, and SeatGeek partner events will include the features.
Serge Derby, senior product manager at SeatGeek, tells Eltrys that Smart Pricing uses several machine-learning models to automatically track and adjust ticket prices based on historical sales of similar events, weather changes, and seat location. A firm spokeswoman adds that ticket prices may fluctuate if a player is injured or if a song goes viral before the show.
SeatGeek’s patented method to help ticket resellers make a profit without guessing makes sense because firms, particularly online retailers, use machine learning algorithms to establish more competitive rates. Since 2018, Facebook Marketplace and eBay have provided automatic pricing recommendations.
You may sell quicker at a cheaper price, slowly at a higher price, or at a more balanced pace and rate. A ticket won’t always sell on secondary markets, but SeatGeek believes its new technology helps you find the right buyer at the right moment. At present, SeatGeek’s website only allows desktop editing of Smart Priced listings.
You may deactivate the option to manually set the pricing. In a separate area below, SeatGeek will propose the best pricing. The firm charges sellers a 10% commission.
Smart Pricing is in testing for certain users and events. The functionality will be progressively rolled out to more users in 2024.
The new Seat Perks function automatically tags every seat with its particular attributes, making tickets more appealing to purchasers. Your ticket may include food and beverage credits or entrance to Citi Field’s Delta Sky360° Club. Accessibility, aisle or front-row seats, and skyline views are among the benefits.
Due to its incentive to purchase in bulk to sell, SeatGeek’s new bulk listing option may be contentious and harm the experience for others. When resellers take advantage of increased demand and restricted ticket supply, it may tarnish the industry. Fans who can no longer attend an event may choose to sell their ticket for a modest fee. SeatGeek permits ticket returns up to 72 hours before the event. Resellers aren’t as horrible as shady scalpers who overprice tickets to get desperate customers to pay.
The business claims the new function saves customers time by eliminating the need to create fresh listings. Bulk listing is only possible on the desktop web. Mobile devices will get it in a few weeks.
“Our goal for Next Fan Up is to make the ticket-selling experience easier,” co-founder Russ D’Souza said. “We spent the last year reimagining SeatGeek’s selling experience and are now releasing another set of industry-first features before the MLB season, which has the most games of any US sport. Fans may now instantly list, price, and sell tickets to another fan.”
