A year after launching its own Roku-branded TVs, the hardware business unveiled a new line of high-end TVs. Roku Smart Image, an AI-powered function, automatically optimizes image and audio quality.
The Roku Pro Series TVs are slimmer than the Select and Plus Series TVs and mount flat to the wall. New TVs have 4K QLED panels and mini-LED local dimming. TVs have “wide cinematic sound” audio enhancements, according to the firm.
Roku will launch its new U.S. product range in the spring. The new 55-, 65-, and 75-inch TVs will cost less than $1,500, up from $999. 
In spring 2024, Roku TV will get Roku Smart Picture to improve watching. Roku Smart Picture uses AI, machine learning, and content partner data to detect the material on screen and modify TV settings for the optimal presentation. The functionality will be on all Roku TVs.
Roku reported strong quarterly profitability in November, including strong revenue growth of 20% year over year due to Roku Select and Plus Series TV sales, video advertising, and content distribution. Roku’s net sales rose to $912 million from $761 million a year earlier.
Next Wednesday, January 10, Roku will speak at CES.
