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X will shortly release a TV application for videos.

Soon, X, formerly known as Twitter, will release a TV application specifically designed for videos uploaded to the social networking platform. The new application, according to X CEO Linda Yaccarino’s Tuesday announcement, will “bring engaging, real-time content to your smart TVs.” Yaccarino shares a teaser video, and the application’s interface resembles that of YouTube quite oddly.

AI-driven topics will categorize videos by subject, and the application will incorporate a trending video algorithm to help users stay up-to-date with customized popular content. The application will also support cross-device viewing, enabling you to start watching a video on your smartphone and continue it on your television.

The app will feature enhanced video search and be compatible with “the majority of smart TVs,” according to Yaccarino. The executive states that while the app does not yet have an official release date, it will be accessible “soon.”

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Yaccarino’s forthcoming app launch is a component of his endeavors to transform the social media platform into a “video first” environment for free expression. At present, the social media platform is home to two original shows, one of which is hosted by former Fox Sports host Jim Rome and the other by former congresswoman Tulsi Gabbard. Musk terminated a talk show agreement with former CNN anchor Don Lemon last month, subsequent to their interview for the inaugural episode of the program.

A week before this announcement, the media corporation representing Donald Trump owned Truth Social, a social media platform, revealed its plans to launch a live TV streaming platform. The company had previously declared that the platform would give priority to “religious channels” and “news networks,” along with “removed” or “censored” content on other platforms and services.

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