Dark Mode Light Mode

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
Follow Us
Follow Us
Login Login
Google Lens is now capable of responding to enquiries about videos.
YouTube is stepping up to compete with TikTok by introducing extended shorts, innovative templates, trending features, and additional enhancements.
Table Space targets a $2.5 billion valuation in its upcoming IPO in India.

YouTube is stepping up to compete with TikTok by introducing extended shorts, innovative templates, trending features, and additional enhancements.

Tokyo-Space-Youtube-Logo Tokyo-Space-Youtube-Logo
Image Credits:YouTube

On Thursday, the company announced a slew of updates for YouTube Shorts, its short form video feature. For one, creators can now upload videos up to three minutes. The company is also updating the Shorts player, introducing templates, and adding a new Shorts trends page for mobile devices.

This set of updates contributes to YouTube’s competitiveness against TikTok since it supports longer videos—up to 10 minutes during recording and 60 minutes upon upload—and also creates more facilitation in user engagement on trends.

YouTube has officially rolled out a new Shorts player design to make the short-form content more visually appealing: it puts creators’ content front and center, driving user eyes onto it within the interface. The change makes all interaction buttons across the right side of the screen outlined icons instead of filled white ones, allowing viewers to see more of the video that otherwise would have been occluded.

Advertisement

Youtube-Streamlined-Player-Before
Image Credits:YouTube

The creator’s name, description, and sound information are now condensed to take up less space down the bottom of the screen. Unfortunately, in doing so, this latest update has caused the video description to be truncated and users need to click the “more” button to get to the full text.

Moreover, the addition of templates will also enable creators and other users to jump onto trending content without much hustle. TikTok is already doing fantastically in this regard through CapCut, which is designed for the short-form video app. Any video created with a CapCut template on TikTok seamlessly transitions into the CapCut app as users then take part in the trend by adding their content to the template.

YouTube attempts a similar process now, but this time it won’t require a separate app.

Shorts users will be able to tap the “Remix” option on a Short and then select “Use this template” to create a video of their own. Users in upcoming months will have the ability to access content directly from the Shorts camera. This will make it easier to remix favorite videos or music videos by pulling clips from the most favorite videos, and users will further be able to pull multiple clips from various sources on the platform.

With Shorts on mobile, in line with emerging trends, it will introduce a new page that will help users keep up to date with what is happening around and provide an opportunity for users to explore popular trends in their own country for inspiration. That starkly contrasts with YouTube, which is all about user interaction in discovering trends either by browsing the For You feed or using the search function. On the other hand, TikTok has axed its popular Discover page, which used to feature trending content on the application. Replacing the feature of Discover is a new Friends tab as TikTok has been trying to position the app as a social network application.

TikTok’s reach throughout the world enables users to take any trends from other countries, make them their own, and at the same time find some super-viral videos going across the world. A perfect example is that of a baby hippo called Moo Deng, which became such an instant sensation that it has even been sketched on SNL.

YouTube recently announced plans to allow users to start previewing comments directly from the Shorts feed. The change might boost interaction with videos but also could result in “rage bait” creators making content designed specifically to evoke outrage for the sake of improving that engagement.

A forthcoming update will allow users to control how many shorts appear in their feeds. A new “Show fewer Shorts” option is arriving, accessible via the three-dot menu in the top right corner of the Shorts grid on the Home feed. However, YouTube only says this will “temporarily reduce how many shorts you see.” The company did not detail what that time frame entails.

Image Credits:YouTube

An update, announced earlier, is going to let creators harness Google DeepMind-developed Veo, a video-generating AI model, for YouTube Shorts. Later this year, YouTube announced this feature would let creators also edit video backgrounds or drop standalone video clips.

Keep Up to Date with the Most Important News

By pressing the Subscribe button, you confirm that you have read and are agreeing to our Privacy Policy and Terms of Use
View Comments (4) View Comments (4)

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Post
Google-Lens-Cover

Google Lens is now capable of responding to enquiries about videos.

Next Post
Tablespace-Technologies

Table Space targets a $2.5 billion valuation in its upcoming IPO in India.

Advertisement