FedEx introduced FDX, its commerce platform, today. By giving merchants demand generation, fulfillment, monitoring, and post-purchase experiences like refunds, the platform may compete with Amazon.
FDX is under private preview with a fall 2024 launch, according to the business. Businesses may fill out a form to test it. The corporation did not name pilot brands.
FedEx’s statement uses “data-driven,” “digitally-led,” and “end-to-end e-commerce solutions for businesses of all sizes” but doesn’t explain how it would compete with current platforms.
Merchants may utilize FedEx’s services, like ShopRunner, an e-commerce platform it purchased in 2020, to contact consumers, present estimated delivery times on websites, handle carts, monitor products, report delivery carbon emissions, and manage returns.
Amazon has offered Fulfilled by Amazon (FBA) for years to allow merchants access to its shipping and logistics infrastructure.
FBA-using third-party merchants might display Prime-eligible products on their sites in 2022. The e-commerce giant permitted all U.S. businesses to display Amazon feedback on their sites in January 2023. Amazon added quick returns and customer assistance to Buy With Prime in November.
Last year, the Wall Street Journal claimed that Amazon outpaced FedEx and UPS in U.S. package delivery.
FedEx canceled air express and ground delivery partnerships with Amazon in 2019. The Tennessee-based firm said that Amazon accounted for 1.3% of sales for the 12-month period ending December 2018. Amazon banned third-party retailers from utilizing FedEx Ground for Prime shipments in December 2019, but overturned it a year later.
