Vimeo has recently joined the ranks of companies like TikTok, YouTube, and Meta by introducing a feature that allows creators to tag AI-generated content. On Wednesday, the video hosting service made an announcement stating that creators are now required to inform viewers when AI is used to produce realistic content.
Vimeo’s recent updates to its terms of service and community guidelines aim to prevent any confusion between AI-generated, synthetically created, or manipulated videos and actual individuals, locations, or events. This marks a significant step for Vimeo, given the growing challenge of differentiating between genuine and fabricated content produced by advancing generative AI tools.
Vimeo does not mandate creators to disclose content that is clearly unrealistic, such as animated content, videos with obvious visual effects, or those that utilize AI for minor production assistance. On the other hand, videos that depict a celebrity saying or doing something they never actually did, or manipulate footage of a real event or location, should be clearly labeled as AI-generated content. 
In addition, the company announced that videos utilizing Vimeo’s suite of AI tools will now feature content labels indicating the use of AI technology. One of these tools includes the ability to remove extended pauses and interruptions in speech.
At the bottom of the video, there is now a clear label that shows the creators have willingly disclosed their use of AI. When creators upload or edit a video, they have the option to choose a checkbox for content generated by AI. They can also indicate whether AI was utilized for the audio, visuals, or both.
Vimeo is currently allowing creators to take responsibility for labeling their AI-generated content. Nevertheless, the company is currently developing an automated system that can identify artificial intelligence and categorize the relevant content accordingly.
CEO Philip Moyer recently shared in a blog post that the company’s vision is to create advanced labeling systems capable of accurately identifying AI-generated content. This initiative aims to promote transparency and alleviate the workload for content creators.
Moyer, who recently joined this past April, has previously discussed Vimeo’s position on AI. In a different blog post, the author informed users about Vimeo’s efforts to safeguard user-generated content. They have implemented a policy that restricts the training of generative AI models using videos hosted on their platform. In a clear violation of YouTube’s terms of service, Neal Mohan, a prominent figure on the platform, has made it explicitly clear that utilizing videos, such as those used to train models like OpenAI’s Sora, is strictly prohibited.
