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With new UMG content licencing agreement, TikTok brings Tay and Billie back.

Using songs from the Universal Music Group library, which includes some of the greatest names in music today, such as Taylor Swift, Billie Eilish, and Ariana Grande, users on TikTok may once again make music clips. That is because, after months of hostilities, Universal Music Group (UMG) and the social networking site have at last agreed to a ceasefire via a new content licensing deal. The firms kept the agreement’s financial conditions of the agreement remained hidden by the firms.

This is a crucial time for the business to make the transfer. Threats to get TikTok banned in important areas, such as the United States, are growing. Thus, obtaining this victory with UMG is critical not only to improve its material but also to raise its profile with the users that TikTok depends on to support it. Though the corporation has chosen to fight the possibility of a US ban in court, it could use good news like this.

Within one or two weeks, the inventory will be available for video production. This also suggests that the release of the library will result in the unmuting of previously muted videos featuring UMG music.

In a statement, TikTok said, “Fans on TikTok can look forward to the return of UMG’s recorded music and publishing catalogs and once again enjoy creating videos using music from some of the biggest artists and songwriters, as well as exciting emerging talent.”

The agreement follows the return of certain Taylor Swift songs to TikTok last month, mostly due to her ownership of the masters of many of her albums.

After its dispute, TikTok CEO Shou Chew expressed happiness that the firm had “found a path forward” with UMG.
“We are delighted to have established a partnership with Universal Music Group, given that music plays a crucial role in the TikTok ecosystem. We are committed to working together to assist UMG’s outstanding artists and songwriters in their growth, connection, and engagement with the TikTok community, all while promoting value, discovery, and promotion.”

UMG refused to extend their contract with TikTok; thus, earlier this year, they removed their inventory from the short video site. UMG and Spotify have signed a separate agreement for music videos.

Juliet P.
Author: Juliet P.

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