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Industries

Every industry has its own questions. We know how to analyse them.

People use AI to choose hotels, clinics, professionals, educational institutions, properties and many other services. ELTRYS adapts the questions to the activity, the market and the way customers look for alternatives in your industry. The assessment methodology stays the same.

Note

ELTRYS is not limited to particular sectors

  1. The methodology applies to different industries.
  2. Questions and competitors are adapted to your business.
  3. Your sector does not need to be on the list of examples.
  4. The result rests on AI answers, not on assumptions about your position in the market.

Examples

What do customers ask in different industries?

Select a sector to see how a question might be worded and which aspects of the answer matter to the business.

A question for an AI assistant

What the customer types

Where can I get a full medical check-up in Tirana and how can I compare prices?

Signals from the method

  • VocabularyDoctor for stomach problems
  • GeographyCity or country

Context

  • ServiceMedical check-up
  • GeographyTirana

The answer they get

Illustrative example
  1. Clinic A
  2. Clinic B
  3. Clinic C
  4. Your business?

Illustrative examples. The names, answers and competitors in the demonstration are simulated.

Why it varies

Why questions differ from one industry to another

The methodology and the four AI models stay the same. What changes is how the questions are built, according to three main factors.

The part that changes is highlighted

The language customers use

People do not always search with an industry's professional terms. For example, a patient may ask about the symptoms they have, without using the medical name of the specialty.

What the business calls itGastroenterology
How a customer might search for itDoctor for stomach problems

Market and location

In some industries, location is an essential part of the search. A hotel is searched by destination, while a professional service may be searched by city or country.

HotelDestination
ClinicCity or country

How the decision is made

Some services are chosen quickly, while others require more detailed comparison. For a short stay, a customer may weigh several alternatives within minutes. For an educational programme, the decision may take more time and information.

Illustrative example
Roomminutes
Schoolweeks

ELTRYS builds questions that reflect these situations, without changing the methodology's weights by industry.

Your sector

See how your business appears in the market you care about

Tell us what you offer and where you operate. ELTRYS adapts the questions and comparisons to your business to identify presence, competitors and the information AI models give about it.